Mera Cannabis Corp.

 

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I was the lead graphic designer for Mera Cannabis Corp. - an innovative cannabis company based in St. Thomas, ON. Mera Cannabis is the parent company to brands like Avana, Countryside Cannabis, Ellevia, etc. I have gotten the opportunity to work on projects for Mera as well as the sub-brands.

Created with: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Adobe XD, Adobe After Effects. Later, Microsoft Office, MailChimp


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Avana

Avana is one of the sub-brands of Mera Cannabis. Some of the projects I’ve worked on for Avana are:

  • Product Guide: a printed/digital brochure showcasing Avana’s products

  • Labels: Printed labels for shipping across Canada

  • Presentation: an online presentation for the company & brand educator to showcase Avana, what makes it unique and highlighting the company & it’s products

  • Postcards: creating, designing, and printing postcards for Avana’s brand educators to hand out

  • Blog: create unique designs to highlight Avana’s blog and educational posts. To view Avana’s blog, click here!

  • Social Media: create and design interesting & unique content for Avana’s social pages. These are educational posts to help our customer base understand Avana’s products (and the cannabis realm) better!

  • Email campaign: designing & executing an email campaign around the launch of Avana’s new products hitting the market

  • Banners: creating & designing a large print banners to have at events & conferences


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Country
Side Cannabis

Countryside Cannabis is another one of Mera’s sub-brands. This brand focus’ on the 100-acre outdoor grow and the true meaning of soil to product. Some of the projects I’ve worked on with this brand are:

  • Animation: creating a unique and interesting animation(s) for the brand for social media and the website. This was all done in Adobe After Effects.

  • Social Media: creating and designing unique and branded content for Countryside Cannabis’ social media pages with the main intent of educating our customers.

  • Presentation: designing a unique, branded presentation that Countryside brand educators can use to give listeners a clear understanding of the brand & why Countryside is different from other cannabis companies.

  • Sell sheets: designing sell sheets that will be viewed digitally and printed that highlight Countryside’s products

  • Website: creating, designing, and hosting Countryside Cannabis’ website using the companies branding and making sure it wasn’t able to access anyone underage.


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Ellevia

Ellevia is the medical cannabis sub-brand of Mera Cannabis. The projects I’ve worked on with this company is:

  • Banner: a large-printed banner to be used for events and conferences

  • Labels: designing Ellevia’s label for the pouches the product is in while following the national guidelines for cannabis label design

  • Sell sheets: creating and designing a sell sheet for Ellevia’s RSO products that will be view digitally and printed

  • Custom Illustrations: created several custom illustrations for the brand to demonstrate the product and how to use it

  • Postcards: creating, designing, and printing postcards for Ellevia’s brand educators to hand out


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Mera

Mera is the parent company that owns Avana, Ellevia, Countryside Cannabis, etc. For the cooperation, the projects I’ve worked on are:

  • Presentations: creating and designing a Quartly presentation, a Products & services presentation, and a Product Knowledge Guide presentation for the company’s use

  • Business cards: creating, designing, and printing corporate business cards for the other employees

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