From a young age, I knew design was my calling. I won my first art award in senior kindergarten for a seahorse and fishes painting, and by 7, I was already creating and distributing mini-magazines on the playground. Teachers would often tell me I was “born to be a graphic designer,” and those words have guided me throughout my career.

As I moved into high school, I specialized in Communication Technology, winning multiple awards for my design, video, and technology projects. After high school, I pursued my passion at Sheridan College, earning an Advanced Diploma with Honours in Graphic Design. During my time in school, I secured an internship that exposed me to real-world design challenges, and one of my designs was publicly recognized by world-renowned graphic designer Aaron Draplin, who called me “one to watch” in the industry.

After graduation, I launched my freelance career and had the privilege of working with incredible companies across various industries, from government campaigns to branding initiatives. I believe my creativity, combined with my strong work ethic and collaborative spirit, allows me to consistently deliver designs that not only meet but exceed client expectations.

Currently, I’m working as a Senior Graphic Designer at Outcrop Communications, where I lead design projects for a diverse range of clients, including major government agencies and corporations. I’m passionate about producing work that makes a lasting impact, whether through digital campaigns, branding, or print design. My approach to design is rooted in a deep understanding of the client’s vision, and I take pride in turning complex ideas into clean, effective visual solutions.

When I’m not designing, I’m continuing to expand my creative toolkit, always looking for new ways to push the boundaries of design. Whether it’s through my side projects, professional development, or exploring other creative outlets, I’m always striving to evolve and refine my craft.

Work

Graphic Designer at Outcrop Communications

• Designed and developed marketing and promotional materials for high-profile clients, including the Government of Nunavut, Government of Northwest Territories, Northwestel, and QEC, with a focus on print media.

• Led creative direction on key campaigns, such as the Government of Northwest Territories’ influenza and RSV vaccine campaigns, ensuring the design met both client goals and regulatory requirements.

• Collaborated closely with the creative team to conceptualize and execute digital and print design solutions, tailoring content to the specific needs of each client while maintaining high standards of design excellence.

• Produced high-quality marketing communications that effectively conveyed complex messages through clear visual storytelling, exceeding client expectations.

• Consistently delivered work that was chosen by the team from draft concepts, showcasing the ability to create designs that align with client objectives and visual style.

• Assisted in the creation of client presentations, ensuring design concepts were clearly communicated and aligned with client briefs.

• Maintained attention to detail and adhered to strict deadlines, delivering projects on time while ensuring accuracy and quality.

• Collaborated with various stakeholders, including clients and project managers, to develop creative solutions that met specific marketing needs, contributing to successful campaigns.

Freelance Creative Director

• Lead the creative direction for various clients across multiple industries, including lifestyle, e-commerce, and tech, to develop visual strategies and design concepts that align with brand identity and business goals.

• Oversee all aspects of creative projects from ideation to execution, including branding, web design, social media campaigns, advertising, and print materials.

• Collaborate with clients to understand their vision and deliver tailored creative solutions that elevate their brand presence across digital and traditional platforms.

• Manage the creative team, providing direction and feedback to designers, illustrators, and other collaborators to ensure consistent quality and creativity across all deliverables.

• Develop and execute innovative marketing campaigns, ensuring creative assets are on-brand, engaging, and strategically aligned with the client’s objectives.

• Oversee the production of motion graphics and video content, ensuring high-quality design and seamless integration with broader marketing efforts.

• Build and maintain strong relationships with clients, offering creative guidance and acting as the main point of contact for all project-related matters.

• Stay up-to-date with industry trends and incorporate fresh, innovative ideas into every project, pushing creative boundaries while meeting client expectations.

• Manage project timelines, budgets, and resources, ensuring efficient workflow and on-time delivery of all creative assets.

Senior Graphic Designer at Snuggle Bugz and Nestled

• Led the design execution for multichannel campaigns (print, digital, social media, and email marketing) aimed at promoting products and services within the family lifestyle industry.

• Designed and developed visual assets for website content, newsletters, promotions, and product packaging, ensuring consistent brand identity across all platforms.

• Spearheaded the “Instilling Confidence” campaign, one of the company’s largest and most successful initiatives, delivering creative assets across print, social media, email, and web platforms.

• Collaborated with internal teams, including marketing, sales, and content creators, to develop design concepts that resonated with target audiences and aligned with the brand’s goals.

• Managed and created promotional materials for in-store events, sales campaigns, and retail signage, enhancing the customer experience in-store and online.

• Worked directly with top brands such as Britax, Baby Bjorn, and Clek to create tailored marketing materials that promoted both their and the company's brand strategies.

• Delivered 50+ successful design campaigns, producing high-quality, timely results while maintaining consistent communication with vendors, illustrators, and project stakeholders.

• Provided support and guidance to junior design team members, ensuring high-quality standards and efficient project turnaround. 

Senior Graphic Designer at Overstory Media Group

• Managed and executed the design for multimedia campaigns across digital, print, and social media for 10+ brands, focusing on creating visually engaging content that aligned with client objectives and brand identities.

• Led the creative development of email newsletters, social media graphics, and digital advertisements, ensuring cohesive messaging and high-quality design across all platforms.

• Collaborated with cross-functional teams, including marketing, project management, and external vendors, to ensure timely delivery of design assets while maintaining brand consistency.

• Designed custom illustrations and infographics for high-profile campaigns, such as partnerships with Andrew Huberman and Swanns Brewery, enhancing visual storytelling and driving audience engagement.

• Worked closely with clients to understand their goals and deliver design solutions that elevated their brand presence and resonated with their target audience.

• Coordinated with illustrators, vendors, and printers to produce physical design materials (posters, brochures, product packaging) that were aligned with campaign strategies.

• Oversaw the design of print and digital assets for large-scale projects, ensuring high-quality production and attention to detail from concept to execution.

• Contributed to the creative direction and brainstorming sessions, offering fresh and innovative design ideas to enhance campaigns and drive client satisfaction.

Senior Graphic Designer at Mera Cannabis

• Led the design and development of brand identity and marketing materials for Mera Cannabis, ensuring the brand’s vision and messaging were effectively communicated while adhering to the strict regulations set by the Canadian government for cannabis marketing.

• Created compliant packaging designs and product labels that met all legal requirements, including health warnings, product information, and mandated branding restrictions, ensuring the designs were both visually appealing and fully compliant with Health Canada regulations.

• Developed and executed digital and print campaigns, including social media graphics, email newsletters, website assets, and promotional materials, while maintaining compliance with cannabis marketing laws and ensuring the content did not target minors or promote excessive consumption.

• Collaborated with the marketing and product teams to design in-store displays, sales collateral, and advertisements that followed the government’s guidelines for cannabis promotion, while still reflecting the premium quality of the Mera brand.

• Designed advertorials and other marketing content that adhered to all cannabis advertising regulations, ensuring the brand remained within legal boundaries while enhancing its image and customer appeal.

• Worked closely with external partners, printers, and vendors to produce high-quality materials that met both creative and legal standards, managing the entire production process from concept to final delivery.

• Enhanced the overall visual identity of Mera Cannabis by developing cohesive design systems that maintained consistency across all branding and marketing materials, while navigating the complexity of Canada’s cannabis regulations.

• Stayed up-to-date with changing cannabis regulations and design best practices, integrating the latest legal requirements into all creative work to ensure ongoing compliance and avoid potential legal issues.

Digital Marketing Assistant at Wild Tea Kombucha

• Collaborated with the marketing team to develop and execute innovative digital marketing campaigns, applying my knowledge of strategies to drive brand awareness and engagement across multiple platforms.

• Created engaging content for social media, email marketing, and the company website, ensuring consistency with brand messaging and tone.

• Managed campaign development, from ideation to execution, including creating designs, launching campaigns, and producing detailed performance reports to analyze results and optimize future efforts.

• Supported the Marketing Manager in organizing and coordinating marketing projects, ensuring deadlines were met and activities were executed seamlessly.

• Conducted market research and analyzed marketing surveys to inform strategy and improve customer targeting.

• Utilized online marketing analytics to gather actionable insights from website and social media performance, making data-driven recommendations to enhance marketing efforts.

• Maintained and updated databases, spreadsheets, and inventory lists to ensure marketing activities ran smoothly.

• Assisted with the planning and coordination of promotional events and created promotional presentations to support marketing initiatives.

• Fostered strong relationships with clients and external companies to build partnerships and support brand growth.